New advertising campaign highlights comfort and ease of travel
WASHINGTON – Highlighting the choice and benefits that consumers have for business travel, Amtrak is launching a new advertising campaign for Acela Express service, its popular premium business product operating between Boston, New York and Washington, D.C.
The new “Take Off” campaign promotes the freedom and efficiency business travelers enjoy on Acela trains with captivating headlines like “Please Continue to Use All Electronic Devices,” “Seatbacks May Remain Reclined for As Long as You Like,” and “Today’s Trip is Full of Leg Room.”
“The new campaign reflects the enhanced amenities and services that Acela provides for its business travelers,” said Matt Hardison, Amtrak chief marketing and sales officer. “Whether you are working or relaxing, Acela offers the convenience and comfort that business travelers deserve and expect.”
The fully integrated campaign includes digital, print, out of home and TV elements.
Ads featuring customers enjoying the upscale perks offered on Acela service, including conference tables, comfortable seating, a wide variety of food and beverage options and Wi-Fi are featured in the new campaign. Being productive and hassle-free en route to a destination is vividly captured in the crisp, quick-cut imagery featured in the new spots.
Amtrak Acela service offers efficient, comfortable and eco-friendly travel. In fiscal year 2012, Acela had nearly 3.4 million passengers.
Amtrak recently expanded its Acela service, adding an additional late evening weekday round-trip between New York and Washington.
Draftfcb New York was selected as the new national advertising agency of record in October, and worked in conjunction with Amtrak to develop the campaign.
Amtrak is America’s Railroad®, the nation’s intercity passenger rail service and its high-speed rail operator. Amtrak and its state and commuter partners move people, the economy and the nation forward. Formally known as the National Railroad Passenger Corporation, Amtrak is governed by a nine member board of directors appointed by the President of the United States and confirmed by the U.S. Senate. Anthony R. Coscia is board chairman and Jeffrey R. Moreland is vice chairman. In FY 2014, nearly 31 million passengers traveled on Amtrak on more than 300 daily trains – at speeds up to 150 mph (241 kph) – that connect 46 states, the District of Columbia and three Canadian Provinces. Enjoy the journey® at Amtrak.com or call 800-USA-RAIL for schedules, fares and more information. Like us on Facebook, Follow us on Twitter (@Amtrak) and check out our blog at blog.amtrak.com.